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How
to reach a wider audience
We
are often asked through our various
websites how to maximise rentals, an
obvious question you might ask, so we
passed it on to our various country
advertisers throughout our group and
dropped a few replies below..
Have
some form of advertising on you at all
times with contact details you never
know when it may be required. The advert
should show some pictures and relevant
text as to what your property has to
offer - such as how many bedrooms,
location - where it is amenities that
are offered such as a swimming pool,
views, etc and of course those important
contact details.
Now
you have your advert ready you can place
it on notice boards at your place of
work, hand it to friends and ask for
them to hand it on to people they think
will be interested. If you go to a gym,
your local shops etc, they usually have
advertising boards put an ad up, promote
where you can and don't be shy.
Go
one step further, Add a welcome pack.
Welcome packs are a nice and often
appreciated touch. Guests may be
arriving when shops are closed or may
not be able to shop immediately.
Remember a holiday is for a rest and if
they have a brilliant time the client is
more likely to book again and even pass
your name on to others. What should a
welcome pack include? as an example,
coffe, tea, sugar, milk, maybe even
fruit, salad, cheeses, butter, and a
small selection of yoghurts.
Customer
support, Help your customers by making
everything as simple as possible, try to
have information available for the best
car hire companies, best airline routes
etc, simple touches but they work.
Contact,
Contact, Contact. Make sure potential
holiday makers can contact you easily,
leave your phone switched on, provide
ALL contact information ie telephone
numbers home and mobile numbers, your
email address etc. Make sure that you
respond as soon as you can otherwise
customers could go elsewhere..
Follow
up, Contact your guests when they return
home, ask questions, did they enjoy the
holiday, was everything to their
satisfaction, If they enjoyed their
holiday they will almost certainly have
told people. Offer them a reduced rate
should they ever holiday with you again.
Little things always work.
Click
here for details of how to advertise
with us
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