How to reach a wider audience

We are often asked through our various websites how to maximise rentals, an obvious question you might ask, so we passed it on to our various country advertisers throughout our group and dropped a few replies below..

Have some form of advertising on you at all times with contact details you never know when it may be required. The advert should show some pictures and relevant text as to what your property has to offer - such as how many bedrooms, location - where it is amenities that are offered such as a swimming pool, views, etc and of course those important contact details.

Now you have your advert ready you can place it on notice boards at your place of work, hand it to friends and ask for them to hand it on to people they think will be interested. If you go to a gym, your local shops etc, they usually have advertising boards put an ad up, promote where you can and don't be shy.

Go one step further, Add a welcome pack. Welcome packs are a nice and often appreciated touch. Guests may be arriving when shops are closed or may not be able to shop immediately. Remember a holiday is for a rest and if they have a brilliant time the client is more likely to book again and even pass your name on to others. What should a welcome pack include? as an example, coffe, tea, sugar, milk, maybe even fruit, salad, cheeses, butter, and a small selection of yoghurts.

Customer support, Help your customers by making everything as simple as possible, try to have information available for the best car hire companies, best airline routes etc, simple touches but they work.

Contact, Contact, Contact. Make sure potential holiday makers can contact you easily, leave your phone switched on, provide ALL contact information ie telephone numbers home and mobile numbers, your email address etc. Make sure that you respond as soon as you can otherwise customers could go elsewhere..

Follow up, Contact your guests when they return home, ask questions, did they enjoy the holiday, was everything to their satisfaction, If they enjoyed their holiday they will almost certainly have told people. Offer them a reduced rate should they ever holiday with you again. Little things always work.

Click here for details of how to advertise with us